Instituto Projeto Neymar Jr. welcomed Thiago Ramalho, CEO of Gela Boca, for an institutional visit marking the beginning of a new partnership. The meeting was hosted by the Institute’s president, Nadine Gonçalves, and aimed to introduce the brand representative to the facilities, activities and initiatives developed for the children, teenagers and families served by the project, while also formalizing Gela Boca’s arrival as one of the Institute’s partners.
During the visit, Thiago Ramalho had the opportunity to explore the Institute’s facilities and learn about the initiatives that are part of its daily activities. He was introduced to the spaces and programs dedicated to the development of participants, while the meeting also provided an opportunity for both teams to discuss the objectives of the partnership and potential areas of collaboration.
Gela Boca’s arrival as a partner was accompanied by the development of an exclusive initiative presented during the Children’s Day celebrations. For the occasion, the company created a popsicle featuring a special flavor and personalized packaging inspired by Instituto Projeto Neymar Jr. The product was specially developed for the event, becoming part of the celebration’s activities and offering children and teenagers a different experience.
The new product was included in the activities organized for the celebration, bringing an item specially created for the Institute to the participants. The initiative connected the experience of an ice cream brand with a social purpose, using an exclusive product as a way to expand opportunities for supporting the Institute’s activities.
In addition to the distribution of the special popsicle, the partnership establishes a contribution model linked to product sales. Part of the revenue generated from sales will be converted into donations to Instituto Projeto Neymar Jr., creating a connection between consumer purchases and support for the initiatives developed by the institution. Through this arrangement, Gela Boca’s participation is expected to contribute to strengthening ongoing activities and maintaining the opportunities offered to children, teenagers and their families.
The initiative also provides a way to bring the public closer to the Institute’s social work through an experience connected to everyday consumer products. By associating personalized packaging and an exclusive product with a social purpose, the project creates another opportunity for the brand and its customers to participate in supporting the Institute’s activities.
With Gela Boca joining its partner network, Instituto Projeto Neymar Jr. establishes a collaboration that combines the company’s institutional involvement with a commercial initiative dedicated to social contributions. Thiago Ramalho’s visit and the launch of the exclusive popsicle mark the beginning of this relationship, focused on supporting the Institute’s activities and creating further opportunities for the people served by its programs.
