On June 10, the Instituto Projeto Neymar Jr. held the fifth edition of its traditional charity auction, which this year also marked the celebration of the organization’s 10th anniversary. The event took place at Mercado Pago Hall, located inside the Mercado Livre Arena Pacaembu, bringing together guests, partners, and celebrities from the worlds of sports and entertainment.

Throughout the evening, 27 lots were auctioned, including exclusive experiences and rare items tied to sports, entertainment, and entrepreneurship. Highlights included a VIP experience at Neymar’s house in Mangaratiba (RJ), featuring a race on his personal kart track and helicopter transfer, as well as the chance to play a video game match with Neymar himself, with a personalized, autographed gamer chair included.

Other standout lots included a trip to China with a visit to the BYD factory and a ride in a car driven by Felipe Massa, and an exclusive dinner with entrepreneurs Joel Jota, Flávio Augusto, and Caio Carneiro, along with participation in each of their podcasts. Another item featured a business immersion trip to China with entrepreneur Ricardo Nunes.

Among the symbolic and historical lots, bidders had the chance to acquire a Brazil National Team jersey signed by Pelé and Neymar, along with the cleats Neymar wore on his return to Santos. Also featured was a unique crown created by jeweler Pedro Yossef to celebrate Neymar’s return, plated in 18-karat yellow gold and encrusted with sapphires, onyx, and precious gems, bearing the inscription “eu vou, mas eu volto” (I go, but I return).

Special moments included an experience with Vinicius Jr. at the Real Madrid stadium, with a jersey signed by him and his teammates, as well as participation in a charity match between Emerson Sheik and Falcão’s teams, scheduled for December 27 at the Pacaembu. The auction also offered a seven-night Caribbean cruise aboard the Costa Fascinosa, featuring a luxury suite, personal butler, and access to exclusive restaurants and amenities.

The event was hosted by well-known Brazilian personalities: Ana Castela, Tom Cavalcante, João Silva, Alexandre Pires, Rodrigo Faro, Celso Portiolli, Ana Paula Siebert, and Roberto Justus, who conducted the auction with professionalism and charisma. The evening concluded with a special performance by Alexandre Pires, closing the celebration of the Institute’s ten-year journey with music, joy, and solidarity.