The 5th edition of the Neymar Jr. Institute Charity Auction, promoted by Neymar Jr. with the goal of raising funds for the entity that bears his name — dedicated to expanding opportunities for families in situations of social vulnerability — has already confirmed a strong lineup of presenters.
Among the confirmed names are singer Ana Castela, TV host and businessman Ratinho, comedian Tom Cavalcante, businessman João Adibe Marques, influencer and businesswoman Tati Barbieri, in addition to Neymar Jr. himself, who will together lead the evening. Other prominent guests will be announced soon.
Known for bringing together personalities for a cause, 100% of the auction’s proceeds are allocated to the social projects of the Neymar Jr. Institute Project. The event also stands out for the curation of the auctioned lots, which range from exclusive items to unforgettable experiences.
The night will also feature musical attractions and a sophisticated reception.
About the Neymar Jr. Institute Project
The Neymar Jr. Institute Project (INJR) is a non-profit civil association whose objective is to expand opportunities for children, adolescents, and their families in situations of social vulnerability. Inaugurated in December 2014, the institution currently serves thousands of children and young people aged between 7 and 18, impacting over 12,000 people. The project is maintained with its own resources, donations, and partnerships with the private sector. The Institute was built on an area of 8,400m² and is located in Jardim Glória, in the city of Praia Grande, a community that faces various difficulties and limitations previously experienced by Neymar Jr. and his family, who were residents of the neighborhood. Conceived by athlete Neymar Jr. and his family, understanding that through knowledge and opportunities it is possible to transform the lives of countless families, the social project has been active in society for eight years.
In 2017, the Institute decided to hold a charity auction to raise funds for the project’s areas. In addition, the funds are also directed towards infrastructure renovations of the complex, employee payroll, and investment in new projects.
About WNB Produções
The general direction of the auction is by Vildomar Batista, CEO of WNB Produções, responsible for INJR events such as the “Feliz Natal Brasil Believe” Concert, the “Neymar Jr. Entre Amigos” secret Santa, and the Neymar Jr. Institute Project Charity Auction.
During this period, WNB has also produced content and products for broadcasters such as Record, SBT, Band, and Fox Sports, in addition to operating outside the country. The company also owns the School of Communicators, whose mission is to prepare and train communicators to work in social media and television.
