On Tuesday, August 3, 2026, Instituto Projeto Neymar Jr. held the 6th Charity Auction in support of the organization. The event took place at Suhai Music Hall in São Paulo and marked the celebration of the social project’s 11th anniversary. The initiative brought together partners, sponsors, guests, and distinguished personalities from various fields for an evening dedicated to raising funds to support the continuity of the Instituto’s activities.
Held annually, the Charity Auction aims to strengthen the initiatives carried out by Instituto Projeto Neymar Jr. by expanding its network of support, which includes companies, organizations, and individuals who believe in the importance of social investment. This edition featured the participation of more than 35 partners, contributing to the event’s success and offering exclusive experiences and unique items among the auction lots.
Among the evening’s highlights were items of remarkable symbolic and historical value. One of the featured lots included an FC Barcelona jersey signed by the legendary MSN trio—Lionel Messi, Luis Suárez, and Neymar Jr.—representing one of the most iconic attacking lineups in football history. Another highlight was a ceremonial scepter created by artist Pedro Yossef to honor Pelé’s legacy through an exclusive work designed especially for the occasion.
The event also welcomed guests from the worlds of sports, music, and entertainment, including Hortência Marcari, Claudia Leitte, Kaká, Ana Castela, Maurício do Vôlei, and Thiaguinho. Throughout the evening, they took part in the program and contributed to the celebration of Instituto Projeto Neymar Jr.’s 11th anniversary. The event concluded with a live performance by Thiaguinho.
Over the past 11 years, Instituto Projeto Neymar Jr. has established itself as a center for social development through initiatives focused on education, sports, culture, and healthcare. Today, the organization serves approximately 3,000 children and teenagers every day and positively impacts more than 10,000 people, including their families and the surrounding community through its programs, projects, and opportunities.
The funds raised through the Charity Auction help maintain and strengthen the activities carried out by the Instituto throughout the year. The engagement of partners and sponsors makes it possible to continue initiatives that provide access to education, sports, cultural activities, healthcare services, and human development opportunities for thousands of people.
The 2026 edition also marked a historic milestone for the event. For the first time, the Charity Auction was officially broadcast live across Instituto Projeto Neymar Jr.’s digital platforms, allowing audiences from different regions to follow the event in real time. The live broadcast was hosted by journalist Tiago Asmar, who led the coverage of the evening’s main moments and brought viewers closer to the initiative.
As it celebrated its 11th anniversary, the 6th Charity Auction in support of Instituto Projeto Neymar Jr. reinforced the importance of the collective commitment of partners, sponsors, and supporters in sustaining the organization’s work. The event represents another important step toward expanding opportunities for the children, teenagers, and families served by the Instituto while strengthening a collaborative network dedicated to social development. The full live broadcast remains available on the official digital platforms of Instituto Projeto Neymar Jr. for those wishing to revisit the highlights of this edition.
