The sixth edition promises unforgettable encounters, exclusive experiences, a red carpet, and a night of solidarity in support of thousands of children and young people from the coast of São Paulo.

One of the most anticipated evenings on Brazil’s social calendar now has an official date. On August 3rd, the Instituto Projeto Neymar Jr. will host the 6th edition of its traditional charity auction, bringing together more than one thousand guests at Suhai Music Hall in São Paulo.

Recognized as one of the country’s leading philanthropic initiatives, the event celebrates the legacy of an institution that, for the past 11 years, has been creating opportunities, promoting human development, and fostering social inclusion through education, sports, culture, and community empowerment. More than just a celebration, the evening symbolizes a collective commitment to supporting individual journeys, expanding horizons, and helping build brighter futures for thousands of children, teenagers, and families.

Conceived by Neymar Jr. and his family, the Instituto Projeto Neymar Jr. was established on July 11, 2012, officially inaugurated on December 23, 2014, and began its activities in 2015 in Praia Grande, on the coast of São Paulo. Located in the community where the athlete spent part of his childhood and adolescence, the project was created with the purpose of expanding opportunities for children, teenagers, and families living in situations of social vulnerability.

Over the past decade, the Institute has become a national benchmark in human development and social inclusion. Today, it serves approximately 3,000 children and teenagers between the ages of 7 and 17, as well as their families, through educational, cultural, and sports activities, along with programs focused on strengthening the local community.

“Whenever I see so many people coming together for such a genuine cause, I’m reminded that every effort is worthwhile. The Institute was created with the purpose of caring for, welcoming, and providing opportunities to children and young people. Even after all these years, I still get emotional when I think about the countless stories we’ve been part of, the families we’ve been able to support, and the opportunities we’ve helped create throughout this journey. That’s what motivates us to keep going,” says Nadine Gonçalves, President of the Instituto Projeto Neymar Jr. and Neymar Jr.’s mother.

For Neymar Sr., Vice President of the institution, the continuity of the project is the result of a collective commitment to turning opportunities into real impact.

“Watching the Institute grow year after year shows that we’re on the right path. But more important than how much it has grown is the number of lives we’ve been able to touch along the way. The auction is an incredibly meaningful moment because it brings together people who believe in this purpose and help ensure that this work continues with responsibility, consistency, and an ever-growing reach. Our goal has always been to create opportunities and leave a positive impact that will remain in the future of these children and families.”

A Night to Transform Lives

The event has become an annual gathering driven by purpose, bringing together different sectors of society and establishing itself as one of Brazil’s leading philanthropic initiatives. In its sixth edition, the auction once again promises to surprise guests with a curated selection of exclusive experiences, emotionally significant items, historic memorabilia, and once-in-a-lifetime opportunities. Every auction lot has been carefully selected not only to amaze participants but also to expand the reach of the Institute’s mission.

“It’s incredible to look back and see where it all began. The Institute is my greatest achievement, and bringing together so many friends, partners, and people who believe in this project shows that we’re on the right path. Seeing so many people united around this cause means new opportunities for countless children and young people to dream and build their own journeys, just as I once dreamed,” says Neymar Jr., who hosts this remarkable event every year.

The evening’s musical performance will be led by Thiaguinho. A longtime friend and partner of Neymar Jr., the singer promises to transform the Suhai Music Hall stage into a true celebration of solidarity. More than delivering a special performance, Thiaguinho has long supported and closely followed the family’s journey, understanding the importance of the legacy built by the Instituto Projeto Neymar Jr.

“My relationship with Neymar goes far beyond the stage and the football field. It’s built on friendship, admiration, and deep respect for who he is as a person. Music has the power to bring people together, just like social causes do. Closing a night that transforms so many lives will be an incredible honor.”

Auction Continues to Grow and Strengthens Its Position as a Landmark in Philanthropy and Fundraising

The previous five editions transformed the auction into a remarkable fundraising and engagement phenomenon. The funds raised are essential for maintaining and expanding the activities carried out by the Institute. The most recent edition, celebrating the institution’s 10th anniversary, stood out for its creativity and exclusive experiences. A total of 27 auction lots included international experiences, unprecedented encounters, and historic sports memorabilia.

In this sixth edition, guests will have the opportunity to bid on an exclusive collection of experiences, rare items, and carefully selected opportunities designed to create unforgettable moments. More than simply objects or experiences, every lot represents a direct contribution to the continuity of the Institute’s work and the expansion of its social impact.

All proceeds raised during the auction will be fully invested in maintaining and expanding the programs offered by the Instituto Projeto Neymar Jr., strengthening initiatives that promote education, sports, culture, professional development, and opportunities for thousands of children, teenagers, and families.

According to Altamiro Bezerra, Chief Financial Officer of the Instituto Projeto Neymar Jr., initiatives like the auction are essential to ensuring the continuity and expansion of the institution’s social impact.

“The auction represents much more than a fundraising initiative. It strengthens the continuity of a project built every single day with responsibility, planning, and purpose. Every contribution we receive helps the Institute continue expanding opportunities, supporting families, and giving children and young people access to experiences and pathways that can truly make a difference in their lives.”

Since its inception, the auction has been directed by Vildomar Batista, who has played a key role in the event’s evolution and consolidation as one of the country’s largest charitable initiatives. The event is produced by WNB Produções, the company responsible for transforming it into a sophisticated, memorable, and high-impact experience.

“With each edition, our challenge is to elevate the quality while preserving the true essence of the project and its mission. We combine sophistication, excellence, and glamour, but the real meaning behind it all is the purpose. It will be an unforgettable evening, one that inspires generosity and strengthens the legacy we’ve built over all these years,” concludes Vildomar Batista, CEO of WNB.

About Instituto Projeto Neymar Jr.

The Instituto Projeto Neymar Jr. is a non-profit organization located in Jardim Glória, Praia Grande, São Paulo, Brazil. Created by Neymar Jr. and his family, its mission is to expand opportunities for children, teenagers, and their families living in situations of social vulnerability by promoting education, sports, culture, and human development as powerful tools for social transformation.